• Designer

    Elma Bavcic

  • Discipline

    UX · UI · Product

  • Based

    Frederiksberg, DK

  • Status

    Open to new roles

I shape
how users feel.

Senior UX designer with five years across complex digital products. I work between research, structure, interaction and refinement , guided by a stubborn belief that meaningful design starts with listening.

Experience

  • Novo Nordisk

    Pharma · HR Tech · SaaS

    2024-26
  • A.P. Møller-Mærsk

    Logistics · Booking · B2B

    2021-23
Frederiksberg--:--:--CET
Currently
ReadingDesigning Connected Content· Atherton & Hane
ListeningMørkeland· podcast
Sketching inFigma + Procreate· iPad Pro
Thinking aboutSilent UI states· loading, empty, error
Last shippedOffer Tool v2.4· Novo Nordisk · Apr

§ 01 · Selected work

Two projects.
Real outcomes.

§ 02 · Outcomes

The work, measured.

Numbers from validated benchmarks and post-launch research. Because "people loved it" is not a metric.

Novo Nordisk · 2024

85%

preferred the new flow

Novo Nordisk · 2024

91%

found it easier

Mærsk · 2023

99%

workflow enhancement

Mærsk · 2023

4.6/5

user satisfaction

§ 03 · Operating principles

Rigour, with a heartbeat.

01 / 04

Listen first.

Research is the starting point, not the proof. The best decisions come from understanding before sketching.

02 / 04

Think in systems.

Patterns, language, components. I design how the parts hang together, not just how they look.

03 / 04

Measure what matters.

Adoption, ease, time-on-task. Outcomes that move the business and respect the user.

04 / 04

Sweat the seams.

Empty states, error copy, 200ms easings. The work lives in the details that nobody briefs.

§ 04 · Let's talk

Solving a hard,
human problem?

I'd love to hear about it. Whether it's a permanent role, a contract, or just a coffee in Copenhagen , drop me a line.